Dan Abrams Reveals Rebrand of Long Island Vineyard

March 26, 2021
Filed under: Blog,Winery,Writing — Tags: , , , , — Editorial Staff @ 2:36 pm

New logo for Ev&Em, the new name of Laurel Lake Vineyards which was purchased by Dan Abrams earlier this year.

 

Media entrepreneur and ABC’s chief legal analyst, Dan Abrams, has revealed the new name and logo of his recently purchased vineyard. Currently known as Laurel Lake Vineyards, Long Island’s Newsday reports that Abrams plans to rebrand the North Fork winery under a new name, Ev&Em.

Hoping to turn the vineyard into a family business, the new name stems from a combination of the names of Abrams’ two children, Everett, 8, and Emilia, born just over a month ago on Feb 18th. “I have long dreamed of having a Long Island vineyard that could showcase the best of this region and become a long-term family business,” Abrams wrote in a statement to Newsday. “By calling it Ev&Em I hope that maybe when my kids are grown they’ll be a little more incentivized to take care of, and pride in, the wines that bear their names.”

Long Island’s Patch and Behind the Hedges have also reported on the vineyard’s rebrand. The logo, which Behind the Hedges reports as being designed by Andrew Egan of Cool Gray Seven, consists of a clean, bold black font with a hand drawn ampersand.

While customers will have to wait a few more months to see the new branding reflected on the vineyard grounds, the winery and tasting room currently remain open for business. Abrams hopes to have the rebrand complete by end of summer or early fall, and plans to hold a grand reopening when the time comes. While Abrams expects to have a few new wines under the Ev&Em label at the time of reopening, Newsday reports that “a newer selection of best wines will come out next year and beyond.” This reflects the time it takes to properly grow, harvest, and make quality wine.

Ev&Em Vineyards is located at 3165 Main Road, Laurel, NY 11948.

Dan Abrams Set to Open Long Island Winery

February 1, 2021
Filed under: Blog,Winery,Writing — Tags: , , , , , — Editorial Staff @ 7:35 pm

THR Dan Abrams Plans to Open Winery

Dan Abrams is adding vineyard owner to his long list of jobs. In addition to running his own media company, serving as ABC’s Chief Legal Analyst, and juggling multiple hosting gigs as host of his own SiriusXM radio show and A&E’s Court Cam, The Hollywood Reporter announced that Dan Abrams recently purchased a vineyard out on Long Island.

 

Laurel Lake Vineyards, a popular winery situated on the North Fork of Long Island, was purchased by Abrams in December 2020. Abrams, who has long been a collector of wines and a noted wine lover, hopes to transform the vineyard into a luxury winery “where Napa meets the Hamptons.” When speaking with THR, Abrams stated that he’s “so excited to invest in the North Fork and this vineyard with the goal of creating a new luxury Long Island wine.”

Abrams, who is expecting a new baby in the coming weeks, has teamed up with sommelier Vanessa Price to completely rebrand and relaunch the existing vineyard. The winery will undergo a complete transformation, including a new name inspired by Abrams’ children. Price, a noted wine columnist at New York Magazine and author of Big Macs & Burgundy: Wine Pairings for the Real World, will help Abrams oversee the vineyard’s day to day business.

“Expanding into the wine business has long been a passion of mine and this winery presented a perfect opportunity to create an experience that both local residents and seasonal guests will enjoy,” Abrams told THR

While the vineyard will be Abrams’ first foray into the wine making world, it won’t be his first venture into the world of alcohol. In December 2020, Abrams’ company, Abrams Media, launched their new site Whiskey Raiders, an online resource for whiskey drinkers. Branded as “the rotten tomatoes of the whiskey world,” Whiskey Raiders uses a proprietary algorithm to aggregate online whiskey reviews and assign one average score from 50-100 for each rated whiskey.

Abrams and Price plan to relaunch Laurel Lake Vineyard under a new brand this summer.